No Institutional alignment and no competing products
Guideway is not owned or controlled by any product provider and does not issue any financial products. We do not take commissions or product-related payments on investments. Our philosophy, our tools and services enable Guideway licensed advisers to provide advice and recommend products based solely on what they believe will best enable members to achieve their financial goals.
Trusted partner of the not-for-profit sector
Guideway is the premium provider of advice services to industry, Government and corporate super funds. Our services are tailored to the needs of not-for-profit funds and their members and our software, tools and processes are designed in collaboration with our fund partners. Guideway licensed advisers do not charge asset or percentage based fees. It is because of our member first philosophy, customised offering and deep experience with not-for-profit super funds that our partner funds trust us to support them in providing advice to their members, like they are our own members.
Minimise risk and maximise outcomes
Guideway takes the provision of advice and the delivery of improved member outcomes very seriously. Every piece of advice provided under Guideway’s AFSL passes multiple lines of defence, including a 100% review programme to ensure your members and your brand are protected. Our Advice Quality team have experience in a wide range of strategies and products including deep expertise in not-for-profit and defined benefit funds. This experience combined with our primary focus on member outcomes ensures consistent, high-quality and compliant advice to your members.
Service offer designed to meet your fund’s needs
Each industry, Government and corporate super fund is unique in its own way with a distinct strategic focus. The Guideway service suite is modular and can be adapted or designed exclusively to deliver the optimal structure and advice solution for each fund. Our current licensing arrangements include general advice, intrafund, scaled, comprehensive or even co-licensing. Guideway also has a Governance, Risk and Compliance programme it can tailor for funds where the intention is to utilise its own licence. The compliance programme can also be complemented by a range of available support services outlined below.