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AFSL & ACL 420367

Changing licensee shouldn’t mean changing your business.

Most advisers who call us already have a licensee. Something changed — the owner, the fees, the product list, the service — and they are working out what a move would really cost them. Usually it is less than they feared.

Have a quiet conversation What actually changes
Why advisers call us

Nobody changes licensee because they are bored.

There is always a trigger. These are the ones we hear most.

01The group got bought

New owner, new strategy, new people deciding how your business runs. The licensee you chose is not the one you are with now.

02The fees keep moving

A licensee fee that rises every year, plus software on top, until nobody can tell you what the arrangement actually costs you.

03The product list narrowed

An approved list that got shorter, and an argument about it you are left to have with your client.

04Compliance became an obstacle

Long pre-vet queues and contradictory feedback. Problems found late instead of early, so advice that should take days takes weeks.

05Support quietly disappeared

Your state manager left. Paraplanning became harder to reach. The person who knew your practice is gone.

06The technology never landed

A CRM, a modelling tool and a document engine that do not talk to each other, so the practice runs on rekeying.

The trade, in full

What you keep, and what you hand over.

You keep

  • Your clients and your client relationships
  • Your brand and your business name
  • Your fee model and your pricing
  • Your advice philosophy
  • Your team and how you run it

We carry

  • Licence obligations and supervision
  • Compliance monitoring, audits and file review
  • Paraplanning and advice document production
  • Software, data and integrations
  • Professional standards, CPD and registrations
What comes with it

Six things, none of them an optional module.

This is what the arrangement includes, not what it could include for an extra fee once you have signed. If you are comparing against what you pay now, compare the whole line.

01AFS & credit authorisation

Advice and mortgage broking under AFSL/ACL 420367, so a practice writing both does not need two arrangements.

02AdviceGuide AI, included

The CRM, the modelling engine and instant advice documents. Not an add-on module you pay for twice.

03In-house paraplanning

Paraplanners work from the same record you worked in, without a separate briefing document or disconnected hand-off.

04Compliance that helps

Pre-vet, file review and AI compliance scans across every file, so problems surface while they are still small.

05No product of our own

Guideway does not issue a superannuation fund, a platform or an investment menu. Ask us how the approved product list is built and governed — it is a fair question and we would rather answer it than assert it.

06People who have practised

Everyone you deal with has sat in front of clients. Advice questions get answered by advisers, not a policy inbox.

Worth saying plainly

We do not manufacture financial product.

Guideway does not issue a superannuation fund, a platform or an investment menu of its own. If you are leaving a group that does, that difference is usually the first thing you want to establish, so it is stated here rather than left for you to infer. How our approved product list is built, reviewed and governed is a longer conversation and a fair one to have — ask us, and ask to see the policy.

How the move actually goes

A clear path, from first chat to transition.

Nothing here commits you to anything, and your current licensee hears nothing from us until you are ready to move.

01A confidential first chat

What triggered this, what you are running now, and whether there is a fit. No documents, no obligation.

02The detail

Your clients, your revenue, your product mix, your compliance history — and your existing agreement, including notice and any restraint. This is where we both find out whether it works.

03The paperwork

Authorisation, professional standards, registrations and your ASIC register entry moving across. Done by people who do it regularly, not once every few years.

04Transition

Client data, files and consents moved with the least disruption we can manage, and your first files reviewed closely so nothing surprises you or your clients.

Common questions

The things advisers ask before they move.

Q1

Do I keep my clients and my brand?

Yes. Moving licensee does not change who your clients belong to, what your business is called, what you charge or how you advise. What changes is who supervises the advice, who does your paraplanning, what software you work in, and who you ring with a question.

Q2

Does my adviser number change?

No. Your ASIC adviser number and your authorised representative number are the same number, and it belongs to you rather than to a licensee. Your entry on the Financial Advisers Register is updated to show the new licensee, but the number follows you.

Q3

What happens to advice I wrote under my old licensee?

Advice given under a former licensee stays their responsibility, and their professional indemnity arrangements are what respond to it. Exactly how that works in your case depends on your agreement with them, which is why it belongs in the second conversation rather than after you have moved.

Q4

What about my notice period and any restraint?

Read your existing agreement first, and we will read it with you. Notice periods, restraints and client-contact terms vary a lot between groups, and the order you do things in matters more than the timing.

Q5

How does the paraplanning support work?

It is handled in-house, and the paraplanner works in the same client record you worked in — so there is no separate briefing document to write and nothing to reconcile afterwards.

Q6

Do I pay separately for software?

No. AdviceGuide AI is part of the arrangement, not a module sold on top of it. If you currently pay a licensee fee and a separate software stack, that is the line to compare.

Q7

Can I write mortgages too?

Yes. Guideway Financial Services holds both an Australian Financial Services Licence and an Australian Credit Licence under 420367, so advice and mortgage broking can sit under one arrangement rather than two.

Next step

Start with a conversation nobody else hears about.

Most advisers who talk to us are not ready to move and are not sure they want to. That is the right time to have the conversation, not the wrong one — and nothing goes anywhere near your current licensee.